5 Ways Video Marketing Can Help Your Small Business

Let’s be honest business isn’t a level playing field is it? You can exhaust all your time, energy and money and still be outdone by someone at the top, small businesses are at disadvantage but that doesn’t mean they can’t succeed!

The smaller business just needs to be more creative and careful when it comes to showcasing their brand. You won’t be able to just build worldwide ad campaigns or hire A-list celebrities to endorse your services or products but you can still make an impact.

Video marketing is your new best friend when it comes to showcasing your business and brand, but while it might look easy there’s a lot that goes into building an engaging, persuasive and informative promotional video. It takes a lot of creative skill and experience and while you will know your business that doesn’t mean you’ll know how to showcase it effectively in a video.

That’s why hiring video production experts like us at Gryffe Studios will ensure you get the best results, let’s take a closer look at five ways video marketing can help your business.

They Make Introductions Easy

One of the hardest challenges for small businesses is getting their brand identity and message across. While the “About Us” page is the traditional way to outline what your business is and what you believe in how many people are actively going to read them?

But introducing your business can be accomplished much more effectively with a video introduction. Just take a look at our introduction video as an example, a video is much more engaging than some simple lines of text. Plus a video allows you to better represent your business, brand, and ideals.

They Make It Easy To Convey Information

If you really want to showcase your business’s products/ services then no medium can match a video. With a video, you can more easily and effectively convey complex information and when you hire video production experts like us to produce your video we’ll be able to ensure your promotional video fully captures the character of your business.

They Will Help You Build Trust

Many people underestimate the importance of trust when it comes to business, small businesses in particularly which won’t have the advantage of a long-standing reputation will need to build a trusting relationship with potential customers quickly.

A video is a great way to accomplish this with a video, you can showcase your team, your offices, your beliefs and values and much more. By doing this you’ll be building a more long-term and trustworthy relationship with your customers.

They Increase Social Media Engagement

Even a short and simple promotional video could have a big effect on your social media engagement! Social media sites of all kinds will usually have some form of video sharing there’s Facebook Live, Instagram Live and of course YouTube to name just a few. And by having a professional promotional video you’ll be able to easily generate more engagement across a wide range of social media platforms.

They Are Ideal For The Mobile Platform

The traditional way of surfing the net is no longer the majority option, while desktop computers and laptops are still very important they have taken a backseat to mobile devices in the past few years. Whether it’s a tablet or a smartphone more and more people prefer to search the web with a mobile device.

A promotional video is the perfect complement to the mobile platform because it gives your audience all the information they need in an easier to understand more desirable package. No one wants to scroll through text on their tablet or smartphone and with a video, you won’t have to.

A video will appeal to a wider audience and with the growing importance and popularity of the mobile platform your business can’t afford to stay stuck in the past.

5 Ways Video Marketing Can Help Your Small Business

They Make Introductions Easy

They Make It Easy To Convey Information

They Will Help You Build Trust

They Increase Social Media Engagement

They Are Ideal For The Mobile Platform

VIDEO PRODUCTION

Making movies is our specialty. From promotional adverts to training videos or event filming our team has the skills and knowledge to help you make the video you need!

For FREE video marketing advice – just get in touch

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